Using WebM and MP4 formats for your online videos offers several benefits, including better browser compatibility and optimization for all search engines.
The MP4 format is widely supported by most browsers, such as Chrome, Safari, Firefox, and Edge. For its part, the WebM format is mainly supported by Chromium-based browsers, such as Chrome and Opera. By using these two formats, you ensure optimal compatibility with the majority of browsers used by Internet users.
Both formats offer a good compromise between video quality and file size. The WebM format is based on the VP8 or VP9 video codec, which offers superior compression and quality similar to the H.264 used in the MP4 format. This way, your videos will have a satisfactory quality while being less heavy, which improves the loading time and the user experience.
Search engines, such as Google, place a great deal of importance on page loading speed. By using video formats that are efficient in terms of compression, you improve the loading speed of your site, which has a positive impact on your SEO. Additionally, by providing two different formats, you ensure that users will be able to play the video regardless of their browser, which contributes to a quality user experience.
WebM and MP4 formats are adaptable to different resolutions and bitrates, making it possible to offer videos adapted to the user's connection and device. This adaptability is critical to providing a smooth reading experience on mobile devices and lower-performing connections.
To convert your videos to the right format, I encourage you to use the tool Rotato Converter
Remember to put the links of your videos in the code instead of "video.mp4" and “video.webm”
