The first step in creating Aurélie's website was the creation of a simple and effective brand image. The chromatic universe of the brand consists of 2 main colors, Blue and Orange.
Generally associated with healing, blue is also closely linked to well-being and spirituality. Orange, for its part, has a strong positive value, even optimistic, it is a living color that inspires good humor, dynamism and warmth.
These colors as well as the blocks of graphic vocabulary also recall the elements used during psychomotor therapy (balloons, rugs, ropes...)
The integration of a page allowing Aurélie to write content independently to highlight her skills and her expert position allows her to highlight her expertise and know-how in an authentic and personalized way. It can thus share useful advice and information to its target audience, while strengthening its credibility and reputation in its field of expertise.
Second, this approach encourages visitor engagement because it offers relevant and useful content that meets their needs and concerns.
Visitors will be more likely to come back to the website and recommend it to others who may be interested in psychomotricity. Finally, this page allows Aurélie to keep her website up to date with fresh and relevant content, without having to constantly depend on a developer for updates.
It can also help improve the website's natural referencing (SEO), which can increase its visibility and attract more visitors.
In conclusion, creating the website for Aurélie was a winning strategy, it allows her to strengthen her position as an expert and to attract and retain new patients.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
