A new identity for Les Trainers

Specialized in Caces training, the Parisian trainers have delivered more than 3000 Caces since their start in 2018. Find out why they used Gemeos and why they made the right choice.
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Table of contents
UX/UI Design
Webflow integration
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“Top team, exceptional quality of work, we recommend not 100% but 1000%, thanks to Sandro and Sacha for creating our website and for their support and follow-up on referencing topics. In short, they are the ones you should use for any digital project.”

CEO @Les Parisien Trainers


In a very important market, with more than 100,000 monthly Google searches, the importance of being present online was essential for the development of Les Trainers Parisiens.
With a site without a real graphic identity, lacking clarity, and not optimized for conversion or for mobile use, their shortfall was huge!

Branding and Design

The logo is composed of 3 bricks, each of these bricks represents Noam, Jo and Darko, the 3 people at the origin of this great company.

Wanting to stand out in their sector while creating a local image, we chose to keep the colors blue, white and red as identity colors and we added yellow to highlight the elements of call to action.

In order to optimize the conversion we have focused on:

- The various financing plans (CPF, Pôle Emploi, OPCO)
- The company's key KPIs (exam success rate, number of permits issued...)
- The removal of all possible points of friction in the customer journey.

The Parisian trainers are a team on a human scale, passionate, eager to share and transmit their expertise. We wanted to highlight all these values on their website.


We added a blog with a CMS in order to allow the Lesformateurs Parisiens team to publish content on a regular and autonomous basis. 
The blog is essential for many reasons:

  • Optimize your natural referencing and generate traffic
  • Convert traffic into leads, in particular through the implementation of a lead magnet strategy
  • Attracting new customers
  • Demonstrate their expertise
  • And much more

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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