New DA+ Landing Page Optimized for Conversion for Event Scale (Entrepreneurs.com)

Issue

The challenge was not to create a “classic event” landing page.
The objective was much more ambitious:

• ‍Make the Scale experience feel before you even participate,
• While maximizing conversion on a highly sought-after audience.

In this context, the landing page had to play a key role:
Selling a experiment, not just a program.

Our intervention

We designed this landing page as a immersive sales tool, structured around three major levers: artistic direction, emotional immersion and CRO.

Art Direction & Premium Positioning

The DA was designed to be a strong marker from the very first seconds.

The objective was clear:
Position Scale Like a event with high perceived value, reserved for serious, ambitious entrepreneurs looking for a real change of scale.

We worked:

• a strong, contrasting, assertive visual universe
• Impactful typographical choices to create tension and rhythm
• a very marked visual hierarchy to guide attention
• a deliberately minimalist design in terms of substance, but intense in terms of form

The artistic direction serves a strategic role here:‍

Filter the audience, reinforce desirability and establish a concept of exclusivity.

Immersion & narration of the experience

Beyond the design, the landing page was designed as a mental conditioning.

Each section tells a part of the experience:

• the context and the frustrations of stagnant entrepreneurs
• The transformation promise carried by the event
• the increase in intensity until the registration decision

The work on copywriting, the rhythm of the sections and the visual breaths makes it possible to:

• create an emotional projection
• make you feel the energy of the event
• set up a dynamic similar to a Sales high-end page, without falling into the aggressive

The user does not “read” the page.
He has Vit.

‍

CRO & decision oriented structure

Performance was a central issue.

We structured the page around a clear CRO logic:

• a hero section designed to capture immediate attention and intent
• CTAs positioned at key moments in the cognitive journey
• precise management of friction (price, commitment, perceived value)
• a gradual rise towards decision-making, without breaking

Each element was challenged with a simple question:

Does this section really bring the user closer to registering?

Result: a landing page that does not just inform, but who actively action-oriented.

Webflow development & pixel-perfect execution

The page was developed using Webflow with particular care taken to:

• Loyalty to the artistic direction
• the fluidity of interactions
• the performance and the speed of loading
• mobile adaptability (key to this type of event)

The build also allows quick iterations: adjusting the message, pricing, sections or CTAs according to feedback and performance.

Result

The Scale landing page acts like a Real conversion lever :

• it installs a high perceived value
• It immerses the user in the experience
• It turns interest into sales

It's not just an event page.
It is a immersive sales tool, aligned with Scale's ambition.