Having validated their product-market fit, it was time for them to evolve their site so that it fully reflects the ambition and universe of the brand.
The objective: to offer a fluid digital experience, in their image, and to allow their prospects to make personalized quotes and online reservations in a simple and intuitive way
We reworked the brand identity in order to give it more warmth and professionalism.
The objective was clear: to modernize the image while maintaining the codes already well established with their community.
Their colors, strongly rooted in the minds of their customers and prospects, have been retained, but rebalanced in a more coherent and engaging direction.
The result: a more human, more credible image, without losing the brand's DNA.
In addition to redesigning the brand image, we completely redesigned the showcase site. and of the TeamHouse product.
Significant UX work has been carried out to create a smooth and coherent user journey between the two worlds. On the site, each interaction has been designed to guide visitors naturally to the product.
Objective: to make design a real driver of conversion.
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