Ideal blog design? The mix between UX and SEO to generate traffic

A well-managed blog can be a powerful asset for your business, and it can help you reach your marketing goals faster than you think. In this article, your Gemeos Webflow partner shows you how to design an optimized blog and grow your traffic by improving your SEO.

Let’s talk SXO to start

As you know, SEO goes hand in hand with the experience you deliver on your site. That’s why your blog’s UX is so important. In fact, the blend of SEO and UX is called SXO.

That’s why it’s so important to think about user experience when designing your blog.

To learn more about SXO, check out our full article explaining the benefits and advantages of SXO.

The key elements your blog should include

‍

1. Categorized content

Categorizing your blog content can be good for both SEO and user experience. We’re a SEO-specialized Webflow agency, and we can help you with your organic search strategy.

By creating a clear structure for your website and making navigation easy for visitors, you can improve your site’s ranking in search results and deliver a smoother experience for your audience.

2. A table of contents

From an SEO perspective, a table of contents can help search engines understand your content structure and rank it more easily

From a user experience perspective, a table of contents can make your blog easier for visitors to navigate. If you have long, detailed content, it can help readers quickly find the information they’re looking for

3. Social sharing

Including sharing links on your blog can be an effective way to increase the reach of your content and attract more visitors to your site.

‍

4. Internal linking

By including links to articles in similar categories on your blog, you can build a strong internal linking structure that helps search engines better understand your website architecture.

This can help search engines index your site more efficiently and improve your ranking in search results.

Feel free to also add a section featuring blog articles from other categories.

{cta}

5. Sticky CTA

By including a sticky, visible CTA on your blog page, you encourage visitors to engage more with your business. It could be a lead gen form, a quote request form, or a newsletter signup.

It all depends on your strategy and conversion goal.

6. Custom banners and elements in Rich Text

We recommend adding elements like tables, links to other articles, infographics, value proposition banners, or lead gen banners for several reasons:

First, it helps highlight your service and your strengths.

Second, it improves the reading experience by supporting your text with something much more visual. A picture is worth a thousand words

{usecases}

7. Progress bar

Visitors can feel frustrated or discouraged if they don’t know how much time is left to finish an article or guide.

A progress bar can help visitors get a clear sense of where they are in the content.

They may then be more likely to stay on your site and finish reading. This can increase time on site, which can improve your SEO.

8. Bonus: Highlight the 3 or 4 most important articles

Featuring the 3 or 4 blog articles you want to rank better can be a best SEO practice to improve internal linking, time on site, and your content’s visibility

The ideal design for your blog - What to remember