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Our guide to creating a blog in Webflow

We are Gemeos, your Webflow specialized agency. Over the past few years, we have supported the creation, redesign and development of over 70 sites on Webflow, helping our customers get the most out of this incredible platform.

Based on this experience, we decided to write this complete guide to offer you all the essential information you need to create your own blog on Webflow.

Whether you are just starting out or looking to perfect an existing project, this guide will provide you with the keys to success.

What is a blog?

Definition

A blog is a website or a section of a site where a person, group, or company regularly posts content in the form of articles (or “posts”). Blog posts are generally displayed in reverse chronological order, with the most recent ones first. The blog can cover a variety of topics, such as personal thoughts, news, how-to guides, or specialized content.

It also often allows readers to comment and interact with the author or community.

Blogs are used to share ideas, promote products or services, or create an online community.

Uses

A blog can be used in a variety of ways depending on the goals of the author or organization. Here are some common uses:

Sharing knowledge or expertise

Blog Emerging sur Webflow

A blog allows a person or a company to share their know-how on a specific subject, whether it is cooking, technology, marketing, etc.

Promotion of products or services

Article de Blog Webflow Finary

Businesses use blogs to present their products, explain their benefits, and answer questions from potential customers, all while building credibility.

Search engine optimization (SEO)

SERP Google Blog Webflow

Blogging makes it possible to generate content regularly and to integrate strategic keywords to improve visibility in search engines.

Reinforcing brand awareness

Blog Webflow de Discurv

A blog allows businesses to position themselves as experts in their field, to humanize their brand and to attract a loyal audience.

Creating a community

Through comments and shares, a blog can bring together a community around a common topic, allowing interactions between the author and the readers.

Monetization

Some bloggers generate revenue through ads, affiliations, or sponsored posts based on the popularity of their blog.

Personal thoughts or logbooks

Personal blogs are often used as online journals to share opinions, experiences, or thoughts.

Education and training

Blog éducatif Gemeos

Blogs can be an educational tool, with tutorials, how-to guides, or courses to learn something new.

Internal communication

Some businesses use blogs as an internal communication tool to share information, updates, or news with employees.

A blog can be a way to get feedback from readers or customers on products or services.

How to create your blog on Webflow?

Here are the steps to create a blog effectively on Webflow:

1. Create a Webflow account

  • See you on Webflow and sign up.
  • You can use the free version to get started, with some limitations, or choose a paid plan if you need more features.

2. Choose a template

  • Webflow offers several predefined templates, including templates specific to blogs.
  • Select a blog template that fits your style or vision.
  • You can also create your own design from scratch if you prefer total control.
  • We recommend that you constantly add a summary in your articles, this allows the user to find their way around more easily and this is also appreciated by Google in SEO

3. Customizing the design

  • Use Webflow's visual interface to personalize your blog.
  • You can change colors, fonts, layouts, and more, all without coding.
  • Make sure your blog is responsive (mobile-friendly).

4. Create a CMS collection for the blog

Collection CMS Blog Webflow
  • Webflow uses a content management system (CMS) to manage blog posts.
  • Go to the “CMS Collections” tab and create a new collection dedicated to blog posts.
  • Define the fields you want to include, such as title, featured image, main content, publication date, etc.

5. Add blog posts

  • After setting up your CMS collection, you can start adding blog posts.
  • Go to the collection you created, click on “New Blog Post” and fill in the fields you defined (title, content, images, etc.).
  • You can schedule posts in advance or publish them right away.

6. Organize the blog page

Template Page Blog Webflow
  • Each post will automatically be linked to a specific page on the blog.
  • Create a “Blog” page to show all of your recent posts.
  • Use dynamic lists to automatically show the latest posts posted on this page.

7. Add categories and tags

Filtres Blog Webflow Paradox
  • To better organize your articles, add categories or tags to your CMS collection. I show you in this article How to easily add a filter system in Webflow
  • This will make it easier for readers to find articles related to a specific topic.

8. Optimize for SEO

Paramètres SEO Blog Webflow
  • Webflow offers SEO features integrated, such as editing meta tags (title, description) for each article.
  • You can also customize each article's URL and add Alt tags for images, which helps improve SEO.
  • Make sure that each article is optimized with relevant keywords.

9. Test and publish your blog

  • Before publishing, test your blog to make sure it works across devices and browsers.
  • Once satisfied, click “Publish” to make your blog public.
  • Webflow offers an integrated hosting option where you can connect your own custom domain.

10. Maintain and update your blog

  • Keep adding articles regularly to keep your readers engaged.
  • Webflow makes it easy to manage updates with its CMS, allowing you to publish articles without touching the design.

The preferred Webflow blog templates

Blog template Affiliate X

Template Affiliate X

The Affiliate X template is mainly distinguished by its fully customizable layout, designed with modular blocks. Thanks to the CSS Grid function, it makes it easy to create powerful and responsive designs without writing code.

This template also includes seamless integration with Webflow's CMS and Ecommerce features, offering flexible content and product management, all optimized for fast load times and multi-device compatibility.

Blog template Endzone

Template Endzone

The EndZone template shines with its great customization flexibility, with reusable components that facilitate the creation of responsive layouts. It is perfectly integrated into the Webflow CMS, which simplifies the management of dynamic content.

In addition, it guarantees smooth navigation on all types of devices, thus offering an optimal user experience.

Blog template Powerblog

Template powerblog

The Powerblog template offers great customization flexibility and stands out for its neat animations that enrich the browsing experience. It includes several essential pages like the home page, blog categories, and a search results page, making it easy to create a site quickly.

Thanks to its complete integration with the CMS, content management is simplified, and its responsive design guarantees pleasant reading on mobile or desktop.

The best blog template = no template

While using templates can save you time at the start, it's often a bad idea because you risk stifling your creativity.

In addition, it is common to come across poorly integrated templates, their modification can quickly become painful and problematic for loading time issues (harmful for SEO, we remind you).

How much does it cost to create a blog on Webflow?

The cost of creating a blog on Webflow depends mainly on the needs of your project and the subscription options you choose. Here is an overview of the various costs involved:

1. Webflow subscription

Webflow offers several plans, some of which include hosting and some don't. Here are the main options:

Pricing Webflow

Free plan (Starter)

Cost: Free

Limits: This plan allows you to create projects with up to 2 pages, but it includes significant limitations for a blog (limited number of pages and Webflow branding on the site).

Great for: Testing the platform before committing to a paid plan.

Paid plans with hosting

These plans include hosting to publish your blog with your own domain name (or a Webflow subdomain).

Basic plan

Cost: €13/month (billed annually) or €17/month (billed monthly).

Features: Up to 100 pages, no Webflow branding, but without a CMS (not ideal for a blog).

CMS plan (recommended for a blog)

Cost: €21/month (billed annually) or €27/month (billed monthly).

Features: Up to 2,000 blog posts, full access to the Webflow CMS, optimized SEO, and dynamic integrations.

Business Plan

Cost: €36/month (billed annually) or €45/month (billed monthly).

Features: Up to 10,000 items, improved performance, and additional features.

2. Domain name

Cost: Around €9 to €18/year, depending on the registrar (Google Domains, GoDaddy, etc.).

You will have to buy a domain if you want a personalized site (ex: www.yourblogwebflow.com).

3. Additional costs (optional)

Premium templates

Webflow offers paid templates for blogs, with prices varying between €17 and +€200 depending on the complexity.

Third-party tools or integrations

You may need additional tools (such as email marketing, feedback management, or analytics services), which may have additional costs.

Total cost example

If you opt for a CMS plan (€21/month) with a custom domain (€15/year on average), the total annual cost of your blog would be around €267/year (or around €27/month if billed monthly).

This cost may vary depending on your specific needs, but a basic blog with CMS features costs around €21 to €27 per month on Webflow.

How much does it cost to create a Webflow blog by a specialized agency?

The cost of creating a blog by a specialized Webflow agency varies considerably depending on several factors such as:

  • The complexity of the structure
  • The number of pages and articles
  • If the design is custom or on a template
  • Additional features (addition of CTAs, summary...)
  • SEO optimization
  • ...

Simple blog with custom Webflow template

  • Estimated cost: Between €1,000 and €2,000
  • Features: Use of a modified template, little customization, a few articles and basic pages.

Customized blog with a fully personalized design

  • Estimated cost: Between €2,000 and €5,000
  • Features: Unique design, optimized SEO structure, CMS configured to manage articles, categories and tags, some third-party integrations (for example, email marketing).

Complex blog with advanced features

  • Estimated cost: Between €5,000 and €10,000 (or more)
  • Features: Fully customized design, animations, advanced filters, advanced filters, member sections, complex integrations (CRM, marketing automation), advanced dynamic functionalities.
  • Maintenance and support
  • Estimated cost: Around €50 to €150/month
  • For ongoing support, content updates, or technical site management.

Webflow blog examples

Finary's blog

Operating in a very competitive market (finance), we could not be satisfied with a classic CMS architecture with little page depth.

In order to reinforce the semantic cocoons around the most relevant and competitive business keywords, we have built an adapted CMS architecture (cf: screen).

Architecture Blog Finary

But also...

  • Particular attention to detail on mobile to have a perfect reading experience
  • Custom HTML elements to boost articles (CTA banner, table, callout...)
  • All SXO best practices (summary, progress bar, social sharing, and many others...)

It is certainly one of the most important blogs existing on Webflow!

Nexera blog

Image Blog Nexera

The objective is to have a Rolls Royce in terms of technical SEO to only have to worry about semantics.

  • Academy
  • Glossary
  • AML Compliance
  • Digital identity
  • Crypto Compliance
  • News

Webflow allows us to offer a 100% tailor-made architecture, optimized for search engines.

To reinforce the semantic cocoons around the most relevant and competitive business keywords, we built an adapted CMS architecture (cf: screen)

Architecture Blog Finary

And we created a custom design to take care of UX while respecting all SXO best practices:

  • Mobile First
  • Summary
  • Progress Bar
  • Meshing
  • Social share
  • Author page
  • Structured data...

In short, everything you need to generate qualified traffic!

Paradox blog

Same challenges as for NexerAid, find all the best practices in the Paradox blog.

Blog Paradox

If you are interested in designing a custom blog for your site, do not hesitate to make an appointment directly hither !

Photo de l'auteur
Sandro D.
Updated on
20/9/2024
Growth Marketer, Webflow expert and a jack of all trades. I take care of commercial operations, ensure the smooth running of projects and take care of issues related to marketing (SEO, Tracking, Copywriting, etc.)
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