How to Optimize Your About Page to Show Up in AI Answers

The About page is often the most strategic page for GEO: LLMs use it to understand who you are, what you do, and whether your company is a relevant source to cite. Sandro, cofounder of Gemeos Webflow agency, gives you the framework to optimize it.

Why the About page is strategic for GEO

When an LLM answers the question "who is [your company]" or "what is the best agency for [your specialty]," it relies first on your About page. This is the page that establishes your identity, your expertise, and your factual details. A vague, generic About page makes you invisible to LLMs.

• LLMs look for: exact company name, founding date, location, areas of expertise, key figures
• They avoid: vague marketing language, unsourced superlatives, purely emotional content without data

1. Add the essential factual data

Your About page should clearly and explicitly include:

• The exact company name and its acronym or trade name if different
• The founding year
• The location (city, country)
• The number of clients or projects completed (an approximate range is enough)
• The industries or types of clients served
• The 3 to 5 main areas of expertise, with one defining sentence for each

2. Write a company description in "definition" format

The first two sentences of your About page should work like an encyclopedic definition of your company. Skip the storytelling at the top: put the facts first.

Example of an effective format for LLMs:

/* Recommended format */
Gemeos is a Webflow agency founded in 2021 in Dubai,
specializing in high-conversion website design for startups
and scale-ups in France and the United States. The agency
works on design, Webflow development, SEO, and GEO optimization.

3. Add Schema.org Organization markup

Schema.org Organization markup strengthens how AI crawlers and Google understand your identity. Add it to the custom code on your About page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Gemeos",
  "url": "https://gemeos.wf",
  "logo": "https://gemeos.wf/logo.png",
  "foundingDate": "2021",
  "description": "Webflow agency specializing in design, SEO, and GEO for startups and scale-ups.",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Dubai",
    "addressCountry": "AE"
  },
  "sameAs": [
    "https://www.linkedin.com/company/gemeos",
    "https://twitter.com/gemeos"
  ]
}
script>

4. Mention your areas of expertise with defining sentences

For each service or area of expertise, write a sentence that clearly defines it. LLMs will use that to connect you to those topics in their answers.

Conclusion

Optimizing your About page for LLMs is the fastest high-impact GEO move. You don't need to rewrite the whole site: just add facts where the marketing used to be.

• Use case 1: an agency that wants to be cited by Perplexity when a prospect searches for "Webflow agency France"
• Use case 2: a consultant who wants to appear in AI answers about their area of expertise
• Use case 3: a SaaS company that wants LLMs to know exactly what its product does and who it's for