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Iteo Consulting x Gemeos

Art direction, UX/UI, Webflow build, and SEO for Iteo Consulting — a trusted ServiceNow partner driving digital transformation for enterprise companies.

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Iteo — ServiceNow expertise that deserved a site worthy of its clients

Iteo Consulting is a pure-play ServiceNow firm founded in 2014. It supports some of France’s biggest organizations in their digital transformation: L'Oréal, Chanel, BNP Paribas, Air France, and Veolia. A leader in France for ServiceNow, NowAssist, and AI Agents, the firm needed a website that truly reflects its expertise.

Gemeos handled the art direction, UX/UI design, Webflow build, and SEO optimization — for a result as ambitious as the enterprise projects Iteo delivers for its clients.

Industry

Services

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Art Direction — A Premium Tech World, Where Restraint Meets Boldness

Iteo’s art direction had to embody a dual DNA: institutional credibility to reassure enterprise CIOs and CFOs, plus creative boldness to stand apart from traditional consulting firms. The Gemeos team built a clean visual world, with gradients that evoke AI and wide, highly legible typography.

Art Direction ElementApproach
Visual WorldPremium tech, elegant restraint + AI gradients
TypographyModern sans-serifs, wide and highly legible
Visual HierarchyExpertise and case studies front and center
Brand ConsistencyPure-play ServiceNow, business + technical DNA

Dark & Immersive

A dark, tech-driven world anchored by a full-screen hero on a black background, with elegant white serif typography. A gradient dot pattern adds subtle texture, evoking data streams and digital workflows. The sections alternate between dark and white blocks to create rhythm and keep the reading flow moving. A premium, serious direction that positions Iteo as a trusted tech player for major accounts like L'Oréal, Canal+, and Thales.

Neutral & Editorial

A clean design on an off-white background that gives the content and human visuals room to breathe. The understated sans-serif typography and authentic workplace photography create a professional, approachable feel. Dark service cards with side navigation structure the offering in a clear, progressive way. A colorful blob in the workflows section adds a modern touch without weighing the whole thing down. A balanced, timeless direction.

Bold & Colorful

A bold visual direction, with extra-bold uppercase typography and gray blocks that create strong visual breaks between sections. The green keyword in the hero adds a memorable accent to the core value proposition. The workflow cards, set on violet and dark backgrounds with green icons, reinforce a strong and cohesive visual identity. This direction positions Iteo as a modern, dynamic player — one that can attract demanding tech talent as well as corporate decision-makers.

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UX/UI Design — Pages That Speak to CIOs and Business Leaders

Iteo’s page architecture was built to speak to two audiences: IT decision-makers (CIOs, CTOs, IT Managers) and business leaders (HR, Finance, Customer Service). Every section highlights ServiceNow expertise, enterprise client work, and the ability to innovate with NowAssist and AI Agents.

Designed PageUX Goal
HomepageExpert positioning, CAC40 client references
Expertise PagesITSM, CSM, FSM, HR, AI Agents
Industry PagesTemplates by industry and business need
About PageTeam, culture, hackathon wins
Contact PageDemo or consultation request
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Webflow Build — A High-Performance, Scalable Corporate Site

Iteo’s Webflow build was brought to life from Figma designs, with a sharp focus on performance and maintainability. The site supports regular updates — new services, case studies, and ServiceNow news.

Technical AspectDetails
PlatformWebflow
Design SourceFigma Iteo Consulting
ResponsiveDesktop, tablet, and mobile
CMSBlog, case studies, and services in Webflow CMS
PerformanceCore Web Vitals optimization
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SEO — Visibility for Strategic ServiceNow Queries

Iteo’s SEO strategy was built around high-intent queries in the ServiceNow ecosystem: ServiceNow partner France, ServiceNow integrator, NowAssist, ServiceNow AI Agents. On-page optimization and the technical structure position Iteo across its target markets.

SEO FocusAction
Strategic keywordsServiceNow, NowAssist, AI Agents, ITSM, CSM
On-page optimizationTitles, meta, Hn, semantic tags
Technical SEOSpeed, URL structure, XML sitemap
SEO contentPages by expertise and by industry
Internal linkingLinks between expertise, industries, and client case studies

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