What information do holidaymakers want before booking a campsite?

Before booking a campsite, holidaymakers rarely look for just one piece of information. They want to check whether the property fits their type of stay, budget, group composition and practical constraints. The easier those answers are to find, the less reason they have to go back to Google, an OTA or a comparison website.

In mainland France, Insee counted 6,678 campsites with at least one touring pitch in 2025 and 147.6 million overnight stays between April and September. In such a dense market, a web agency for campsites should make it possible to understand very quickly what makes a property relevant for a specific type of stay.

Start by answering: “Is this right for me?”

A campsite can be ideal for a family with young children and less suitable for a couple looking for peace and quiet. It may be perfect for travelers without a car and more complicated for someone who wants to explore a very large area. The website should embrace this positioning instead of trying to appeal to everyone.

The hero section and first content blocks can clarify:

• the type of setting: coast, mountains, countryside, lake or city;
• the main customer profile;
• the level of services;
• the accommodation types;
• proximity to important activities;
• the opening period.

Present accommodation with concrete criteria

Holidaymakers want to know how many people can sleep there, how the bedrooms are arranged, which amenities are included and whether the accommodation matches their expected comfort level.

Show services without creating an endless list

Pool, restaurant, grocery shop, kids’ club, bike rental, laundry, Wi-Fi and entertainment do not carry the same weight for every stay. Services should be grouped by use rather than by internal organization.

A clear structure can distinguish:

• swimming and relaxing;
• eating and shopping;
• keeping children entertained;
• sport and activities;
• getting around;
• handling everyday needs.

This approach also improves web design: services become easier to scan on mobile.

Provide practical information before guests need to ask

Repeated calls and emails often come from information that is missing or hard to find. Arrival times, vehicle rules, security deposit arrangements and pet conditions should be accessible from the relevant pages.

The practical information base usually includes:

• address and directions;
• reception hours;
• check-in and check-out times;
• parking;
• pets;
• payment methods;
• linen and cleaning;
• security deposit;
• accessibility;
• useful contact details.

Show the real surroundings of the campsite

Holidaymakers want to know what they can do once they arrive. A destination page should therefore go beyond a list of tourist attractions and provide practical information: distances, travel times, walking, cycling or driving access, recommended age and the best season.

The connection with tourism businesses is direct: the campsite becomes a gateway to a territory, not just accommodation.

Use photos as proof, not decoration

Photos should show the accommodation, bathroom facilities, common areas, swimming areas, pitches and surroundings. A gallery made only of sunsets or tight detail shots can create desire but not enough trust.

For each accommodation type, it is useful to show:

• an exterior view;
• the main living space;
• the bedrooms;
• the bathroom;
• the terrace;
• the immediate surroundings.

Be transparent about rules and extra charges

Additional fees can become a major source of friction when they appear late. Tourist tax, cleaning, linen rental, pets, an additional vehicle or optional extras should be explained at the right moment.

Transparency does not hurt conversion. It mainly prevents late abandonment and disappointment after booking.

Adapt information to the type of holidaymaker

One page can serve several profiles, but dedicated entry points can be useful when they correspond to genuinely different offers.

Make the FAQ a decision tool

The FAQ should address questions that genuinely prevent booking: cancellation, late arrivals, pets, barbecues, visitors, electric hookups, Wi-Fi, accessibility or weather conditions for certain activities.

Internal linking can then point to the relevant accommodation page, service or practical-information page instead of repeating everything.

Measure what holidaymakers are actually looking for

Navigation data can reveal friction: many clicks on “pets”, frequent FAQ openings, repeated returns to pricing or abandonment after the services page. Tracking helps prioritize which information should become more visible.

Information checklist

• Every accommodation option has an up-to-date capacity and amenities list.
• Seasonal services show their opening period when it varies.
• Pet and vehicle conditions are easy to find.
• Check-in and check-out times match between the website and booking engine.
• Additional fees are not hidden.
• Photos show the real spaces.
• Destination pages include useful distances.
• Information is available in strategic languages.

FAQ