How to Display a Visitor’s Company Name with Clearbit Reveal in Webflow

In this tutorial, Sandro, cofounder of Gemeos Webflow agency, shows you how to display the visitor’s company name and logo on your Webflow site with Clearbit Reveal.

Example

Understanding Clearbit Reveal

Clearbit Reveal identifies a visitor’s company from their IP address. Accuracy is high for companies with fixed IP ranges, like enterprise accounts and agencies.

For remote workers or VPN users, identification is less reliable.

Clearbit is paid: expect around $100 to $300/month depending on volume.

1. Create your Clearbit account

Create an account on clearbit.com and grab your Reveal API key from the dashboard.

The key starts with pk_.

2. Create the elements in Webflow

Create a Text Block with the ID company-name to display the company name.

Create an Image with the ID company-logo and set it to display: none by default.

3. Add the script in Footer code

(function() {
  // Clearbit Reveal requires an API key
  // Replace YOUR_KEY with your Clearbit key
  fetch('https://reveal.clearbit.com/v1/companies/find?domain=&webhook_url=', {
    headers: { 'Authorization': 'Bearer YOUR_KEY' }
  })
  .then(function(r) { return r.json(); })
  .then(function(data) {
    if (!data || !data.company) return;
    var company = data.company;
    var el = document.getElementById('company-name');
    if (el) el.textContent = company.name;
    var logo = document.getElementById('company-logo');
    if (logo && company.logo) { logo.src = company.logo; logo.style.display = 'block'; }
    document.body.setAttribute('data-company', company.name || '');
    document.body.setAttribute('data-industry', company.category?.industry || '');
  })
  .catch(function() {});
})();

4. Advanced industry-based personalization

Once the industry is available in data.company.category.industry, adapt the page content:

document.addEventListener('clearbit:ready', function() {
  var industry = window.clearbitCompany?.category?.industry || '';
  if (industry.includes('Software')) {
    document.getElementById('hero-title').textContent = 'The Webflow site for SaaS';
  } else if (industry.includes('Financial')) {
    document.getElementById('hero-title').textContent = 'The Webflow site for fintech';
  }
});

Conclusion

Clearbit Reveal is the most powerful B2B personalization tool on the market. Use cases:

• Personalized hero with the visitor’s logo
• Customer testimonials filtered by the visitor’s industry
• CTA adapted to company size