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SEO / GEO5 min read

How Do You Add Schema.org Person in Webflow?

Learn how to implement Schema.org Person markup in Webflow to strengthen your personal brand, your E-E-A-T authority, and your visibility in LLM answers.

Schema.org Person is the markup that declares your professional identity to search engines and LLMs. For consultants, freelancers, and personal brands, it's an essential E-E-A-T signal. Sandro, cofounder of the Webflow agency Gemeos, shows you how to implement it.

Why Schema Person is strategic for a personal brand

When an LLM gets the question "who is [your name]" or "which expert should I contact for X," it relies on the available structured data to identify and describe the relevant people. Without Schema Person, you depend solely on what others have written about you. With Schema Person, you take control of your official description.

1. Create your Schema Person script

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Sandro Da Silva",
  "givenName": "Sandro",
  "familyName": "Da Silva",
  "jobTitle": "Cofounder and General Manager",
  "description": "Founder of Gemeos, a Webflow agency specializing in design, SEO, and GEO for startups and scale-ups in France and the United States.",
  "url": "https://gemeosagency.com/about",
  "image": "https://gemeosagency.com/photo-sandro.jpg",
  "worksFor": {
    "@type": "Organization",
    "name": "Gemeos",
    "url": "https://gemeosagency.com"
  },
  "knowsAbout": [
    "Webflow",
    "SEO",
    "Generative Engine Optimization",
    "Conversion Rate Optimization",
    "Growth Strategy"
  ],
  "sameAs": [
    "https://www.linkedin.com/in/sandro-da-silva",
    "https://twitter.com/sandrodsgn"
  ]
}
<!--</span-->script>

2. Place the script on your About page

In Webflow, open your About page. Go to Page Settings > Custom Code > "Before </body> tag". Paste the script. Publish.

If you have a personal brand site with you as the central subject, you can also place it in the project's global Head Code so it applies to every page.

If you publish articles on your site, link Schema Person to your articles via the "author" property in the Article/BlogPosting markup. This connection strengthens your authority as an author and your E-E-A-T profile.

Person propertyGEO ImpactPriority
nameVery strongRequired
descriptionVery strongRequired
knowsAboutVery strongRequired
worksForHighRecommended
sameAsHighRecommended
imageModerateRecommended

Conclusion

Schema Person is one of the fastest markups to set up for an immediate GEO impact on your personal brand. 15 minutes of implementation for a lasting signal.

  • Use case 1: an independent consultant who wants to be cited by LLMs as an expert on their topic
  • Use case 2: a startup founder whose personal brand is tied to the company's credibility
  • Use case 3: an author or trainer who wants their publications associated with their expertise

Published on May 21, 2026

Alexandre Baverel

Alexandre Baverel is Head of Sales at Gemeos. With nearly 8 years of experience in SEO and business development, he helps companies grow by combining visibility, acquisition, and conversion. His approach allows him to align marketing strategy with business performance.

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