Caktoo x Gemeos

Caktoo is a fintech platform focused on retirement savings and tax optimization, with a strong promise: a free, no-commitment assessment to get started. Gemeos handled the art direction, UX/UI design, and Webflow build to create a site that builds trust and drives conversions.

Making finance accessible through design

Caktoo is a fintech platform built for retirement savings and tax optimization. It helps users navigate complex topics — retirement savings plans, savings calculators, tax reduction — with a strong promise: a free, no-commitment assessment to get started.

Gemeos handled the art direction, UX/UI design, and Webflow build to create a site that builds trust fast and drives action.

Industry

Finance

Services

Artistic Direction

UX/UI Design

Development

In finance, design plays a decisive role in conversion. Too technical, and it turns people off. Too simple, and it doesn’t build trust. Caktoo’s art direction was built around a precise balance: professional credibility and mainstream accessibility.

Based on Caktoo’s brand briefing, Gemeos defined a visual world that feels reassuring, clear, and modern — one that helps users feel confident when making major financial decisions like retirement or tax optimization. The visual identity includes a complete UI Kit delivered with the site.

Summary

Art Direction Web Design Development

The user journey on Caktoo’s site was designed to guide visitors from discovery all the way to booking a free assessment — Caktoo’s core CTA. The UX structure leans into education: clearly explaining complex products (PER, simulators, tax optimization) before prompting action.

The mockups were designed in Figma and approved with the client, with a sharp focus on responsive design to maximize mobile conversions.

Summary

Art Direction Web Design Development

The Webflow build for Caktoo delivered a high-performance site, optimized for conversion with a prominent booking CTA. Gemeos handled the launch, including DNS setup to point the caktoo.fr domain to Webflow.

The Webflow CMS was configured so Caktoo could update content — articles, testimonials, calculators — on their own after dedicated Webflow training at handoff.