How to Show Up in Perplexity and ChatGPT Answers

In this tutorial, Sandro, cofounder of Gemeos Agency, shows you the specific techniques to appear in Perplexity and ChatGPT answers.

1. Submit your site to Bing Webmaster Tools

Perplexity, ChatGPT in web mode, and Bing Copilot all rely on Bing. And yet, 90% of SEOs ignore Bing. That’s your immediate competitive edge. Action items: create an account on Bing Webmaster Tools, submit your XML sitemap, check that your key pages are indexed, enable IndexNow (indexing in a few hours), and make sure PerplexityBot and Bingbot aren’t blocked in your robots.txt.

2. Create question-and-answer content

AI tools look for sources that answer questions directly. Formats to create: "What’s the best [tool/service] for [use case]?", "How do you choose between [A] and [B]?", "How much does [service] cost in [location]?", "What’s the difference between [A] and [B]?". These formats match the exact queries people ask AI tools. To optimize the structure of these answers: our guide to SEO writing.

3. Multiply mentions on authoritative sources

To be recognized as a reference by AI tools, you need to be mentioned on sources they consider trustworthy. The more you’re cited on authoritative sites — media outlets, institutions, Wikipedia, expert forums — the more AI tools associate you with your area of expertise.

4. Test your current presence

Ask Perplexity and ChatGPT directly questions related to your industry and location: "What’s the best Webflow agency in [city]?", "Who do you recommend for [your service]?", "What are the best resources on [your topic]?". If you don’t show up, analyze who does: which sites are cited, which sources Perplexity shows at the bottom of the page. Those are your GEO competitors to study.

Conclusion

Showing up in Perplexity and ChatGPT starts with solid Bing SEO, backed by Q&A content and authoritative mentions. For a complete approach: our guide to GEO. Use cases:

• Lead generation through searches in generative AI tools
• Positioning yourself as a sector reference
• Diversifying traffic sources beyond Google