Redesign and integration of the Hectar.co landing page

Funded by Xavier Niel, Hectar organizes immersive seminars for businesses, combining team building activities and raising awareness of the challenges of regenerative agriculture. These seminars take place on their pilot farm of more than 300 hectares in Île-de-France, offering a natural environment conducive to the commitment of teams and the concrete discovery of sustainable agricultural practices.

Table of contents

Example H2

Achievements

Copywriting

UX/UI Design

Webflow integration

tools used

1. background

Hectar contacted us after noticing that the conversion rate on their seminar landing page was too low.
Our mission: rethink the design of the page to better promote their offer and encourage more visitors to take action

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2. Design

We redesigned the page to better promote their offer, by strongly highlighting their Social Proof (testimonies, partners, feedback) as well as the natural and authentic side of their seminars, at the heart of their pilot farm.
Result: The conversion rate has doubled

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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