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Full redesign of Zerion’s marketing site — the global leader in Web3 wallets and decentralized DeFi portfolio management.
Zerion is a global benchmark: a decentralized wallet, DeFi portfolio tracker, and gateway to the crypto ecosystem. With millions of active users, their marketing site had to reflect the excellence of their product.
Gemeos handled the full redesign — from art direction to launch — to give Zerion a site worthy of its leadership in Web3.
Industry
Web3
Services
Artistic Direction
UX/UI Design
Development
Zerion holds a unique place in the Web3 ecosystem: accessible enough for beginners, yet powerful enough for advanced traders. The art direction had to capture that duality — dark, premium, tech-forward — while staying readable and engaging.
We explored several visual worlds before landing on a distinctly Web3 aesthetic: deep dark backgrounds, luminous gradients evoking digital asset liquidity, precise typography, and abstract graphic elements inspired by decentralized networks.
The palette, textures, and motion design were orchestrated to create a strong visual consistency between the marketing site and the product app, reinforcing user trust and the brand’s international credibility.
The Zerion.io site had to do three things at once: win over institutional investors, reassure everyday users about security, and turn visitors into active app users. Every design decision was made with those goals in mind.
We reworked the information architecture to spotlight Zerion’s flagship features — smart wallet, DeFi portfolio tracker, multi-chain bridge — while simplifying navigation and guiding users toward the app download.
We built a comprehensive UI Kit: a full color palette, typographic system, component library (cards, buttons, data tables, badges), custom icons, and animation guidelines. The entire system was then implemented in Webflow to ensure consistency and scalability.
We designed and placed the call-to-action elements to maximize app downloads and wallet connections, with clearly prioritized entry points based on the level of user engagement expected.
Migrating zerion.io to Webflow was a major undertaking. It demanded pixel-perfect fidelity to the designs and a high technical bar: international performance, complex animations, and full ownership for the Zerion team to manage content on their own.
The build followed a carefully planned Webflow architecture: a standardized CSS class system, reusable components, and a structured CMS for product pages, the blog, and ongoing updates. Every section was built to stay editable without risking the layout.
Scroll animations, page transitions, and micro-interactions were built natively in Webflow Interactions, faithfully recreating the effects defined in the designs while keeping performance sharp.
A multi-browser, multi-device QA phase came before launch, covering the main environments used by a global crypto audience. The site went live with zero downtime, plus full Webflow training for the Zerion team.
Let’s f*****G GO !!
Alexandre
Max
Enora
Bryan
Cannelle
Tiphaine
You'll :heart: our collaboration...
