Study in France x Gemeos

Design for the homepage and blog template for StudyInFrance, the go-to platform for international students who want to study in France.

Making guidance in France more accessible

Study in France supports international students through every step of studying in France — university info, admin procedures, and student life. An orientation platform that needed to feel welcoming, clear, and optimized for a global audience.

Gemeos led the art direction and UX/UI design for the key pages — the homepage and blog article template — giving Study in France a digital presence that matches the scale of their mission.

Industry

Education

Services

Artistic Direction

UX/UI Design

Art Direction

Study in France speaks to international students looking for reliable, reassuring information about studying in France. The art direction had to reflect the excellence of French higher education while still feeling warm, accessible, and global.

An institutional yet modern look

The chosen art direction draws from university guidance systems — a clean, professional palette, highly legible typography, campus and student-life visuals — while adding a modern digital edge tailored to a young international audience.

Design for a global audience

Every design decision accounted for the audience’s cultural diversity: strong contrast for universal readability, a clear visual hierarchy that cuts through language barriers, and iconography and illustrations anyone can understand.

Art Direction Pillar	Approach	Result
Palette	Light tones, distinctive accent	Warmth & trust
Typography	Readable, strong hierarchy	Universal accessibility
Visuals	Campus, students, life in France	Aspiration & authenticity
Tone	Institutional but approachable	Credibility & warmth

Summary

Art Direction Web Design

UX/UI Design

The Study in France project centered on two key deliverables: a homepage built to convert visitors into engaged users, and a blog article template optimized for both reading experience and SEO. The UX/UI was designed for an international audience with varying levels of knowledge about studying in France.

Homepage: guiding the international student

The homepage was structured to answer the three big questions every international student asks: why choose France, how to get started, and how Study in France can help. Clear visual hierarchy, thematic sections, and contextual CTAs guide every visitor toward the most relevant resources.

Blog article template: reading & SEO

The blog article template was designed to maximize the reading experience on every device, with optimized typography, a navigable table of contents, and structured content blocks. Every element was built to increase time on page and improve SEO metrics.