Making data expertise accessible to decision-makers

Behind Data helps companies make the most of their data and build their analytics and business intelligence capabilities. The firm mainly speaks to data and IT leaders who expect precision, clearly stated expertise and proof of reliability. Its former digital presence needed to become less cold, without losing the credibility expected of a specialized firm.

Gemeos built an art direction based on clarity and depth, then designed UX/UI journeys that highlight the firm's areas of expertise and use cases. The designs were built in Webflow with reusable components and a CMS for the firm's content. Together, this makes it easier to discover the services and get in touch.

Services: Artistic Direction; Development; UX/UI Design

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Art Direction: Making Data Desirable

The data consulting space often suffers from cold, overly technical communication. Behind Data wanted to stand out with a strong, modern, and compelling visual identity, one that could reassure enterprise clients while sparking curiosity. Gemeos built an art direction around clarity, depth, and precision.

Element	Direction
Palette	Dark, elegant tones, navy and anthracite, with bright accents to highlight data visualizations, striking the right balance between expertise and accessibility
Typography	An elegant serif for headlines, paired with a readable sans-serif for body copy, an unusual choice in tech that sharpens differentiation
Imagery	Stylized data visualizations, clean charts, and abstract visuals that evoke data complexity under control
Visual Tone	Consultative and premium, the firm speaks to decision-makers who need trust above all else

Clean & Direct
A clean, structured white design that gets straight to the point. The hero uses an orange-highlighted keyword to grab attention instantly, backed by human photography. Key numbers stand out in a dark, contrasting banner that breaks up the rhythm and builds credibility. The service sections use a clear grid with detailed lists. A professional, direct direction built for agencies that want to quickly understand what Behind Data can do for them.
Immersive & Human-Centered
The full-screen hero, featuring an in-context team photo, creates an immediate, authentic connection. Bold white typography over the image gets the message across fast. The sections that follow switch to a white background with plenty of breathing room, alternating social proof, numbers, and accordion-style services. A warmer, more relationship-driven direction that puts trust and closeness with clients front and center.
Dark & Tech
A dark, high-contrast visual world that repositions Behind Data as a premium tech player. The deep navy background is punctuated by a blue-to-violet gradient block for key figures, creating a strong visual impact. Extra-bold uppercase typography in the hero makes a sharp, memorable statement. The service sections lean into a dark dashboard style with colorful accents. This direction establishes a confident, data-driven identity that speaks to analytical, high-expectation audiences.

Behind Data homepage mockup: headline about wasted ad spend with “publicite” in orange, client logos, key figures

Concept 1

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UX/UI Design: Winning Over Data Decision-Makers

The Behind Data website speaks primarily to CIOs, CDOs, and analytics leaders. The UX/UI was built for this demanding audience: intuitive navigation, clear information hierarchy, and a strong spotlight on the firm’s core business expertise.

Expert Positioning from the First Screen

Hero section that makes Behind Data’s unique positioning crystal clear: not a generalist, but a data expert focused on business performance. Key metrics and areas of expertise are visible at a glance.

Service Architecture

Clear organization of services by specialty, analytics, BI, data engineering, and training, with dedicated pages for each expertise. A structure built for SEO and easy scanning by prospects.

Proof & Reassurance

Anonymous client case studies by industry, leadership testimonials, and reference logos built in to establish trust before the first contact.

Responsive & Readability

Design optimized for comfortable reading across every device, with typography and spacing carefully tuned for rich, content-heavy pages.

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Webflow Build: An Expert Firm, an Expert Site

Behind Data’s Webflow build followed the same exacting standards its clients expect from the firm: clean code, top performance, and full ownership for internal teams.

Deliverable	Details
Pixel-Perfect Build	Total fidelity to the Figma designs, down to the smallest pixel and typographic detail
Webflow CMS	Independent management of case studies, articles, and service pages, no technical skills required
Animations & Interactions	Subtle, elegant scroll effects that match the firm’s premium positioning
Performance	Faster load times and stronger Core Web Vitals for a smoother experience and better SEO

Behind Data: website redesign for a data consulting firm

Making data expertise accessible to decision-makers

Art Direction: Making Data Desirable

Clean & Direct

Immersive & Human-Centered

Dark & Tech