Care Care x Gemeos

Care care’s art direction started from a simple insight: in healthtech, brands tend to swing between overly clinical and overly generic. Gemeos set out to carve out a distinct space for Care care, warm, professional, and subtly playful.

Using the full brand briefing completed by the Care care team, and drawing inspiration from brands like Alan, which use color and motion to break industry conventions, Gemeos defined an art direction that embraces softer typography, a palette that balances seriousness with energy, and handwritten decorative elements (like tape overlays on photos) to reinforce the human, hands-on feel.

The result: a visual identity that builds trust with HR leaders while channeling the energy of a startup that truly believes in what it’s building.

Care care’s UX/UI was designed to naturally guide visitors, mainly HR decision-makers and executives, toward booking a demo. The work started with a full UX map in FlowMapp before moving into the design phase in Figma.

Every key page went through careful iterations with the client. The “About Us” page, especially strategic for a company that also sells its vision, was designed as a smooth storytelling experience, with a simple structure and light visual transitions. Decorative elements, tape on photos, graphic compositions, reinforce a sense of closeness without hurting readability.

Each Figma prototype was shared with the client through structured feedback sessions, making it possible to refine the concept until it was fully approved before moving into development.

Building the Care care site in Webflow required a sharp focus on performance and technical UX. Beyond faithfully recreating the Figma designs, we also handled several third-party integrations:

iClosed (demo booking), Replaced Calendly with iClosed for demo scheduling, delivering faster load times and capturing incomplete leads, name, email, or phone number even if the booking isn’t completed.

Axeptio (cookie consent), integrated and configured the consent banner, with custom handling to prevent conflicts between the iClosed and Axeptio scripts on contact pages.

Webflow Blog, built the full blog section, giving the Care care team full ownership to publish and manage content through the Webflow CMS.

Key Pages, Home, Contact, About Us, and every service page, integrated pixel-perfect from Figma with smooth animations and polished responsive design.

Care care’s SEO strategy fits into a B2B content play: attract HR decision-makers and executives looking for employee health solutions before they even know Care care exists.

The blog built by Gemeos is the core of that content strategy. Structured so the team can update it on their own with ease, it makes it simple to publish regular articles on HR and workplace health topics that match the search intent of the target audience.