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Moon is the AI brand from the DFM group, a trusted name for over 20 years, with a clear mission: help SMBs move toward real-world AI use cases with BPI/OPCO-funded audits. In 9 weeks, Gemeos delivered the art direction, UX/UI mockups, Webflow build, and SEO for moon-ia.fr.
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Moon is the AI brand of the DFM group, a multi-service company spanning IT, telecom, print, and security, with over 20 years of recognition in the market. Its mission: help SMBs turn AI into real-world use cases, with BPI/OPCO-funded audits and a 100% results-driven approach.
In 9 weeks, Gemeos delivered the art direction, UX/UI mockups, Webflow build, and SEO strategy for moon-ia.fr.
Industry
Education
Services
Artistic Direction
UX/UI Design
Development
SEO
Moon is the AI brand created by DFM, a French multi-service group spanning IT, telecom, printing, and security, and recognized for more than 20 years. As artificial intelligence took off, DFM launched Moon to make AI accessible, practical, and useful for SMBs — no jargon, no unnecessary complexity.
The name hits hard: the conquest of the Moon as a metaphor for the technological leap AI represents for businesses. Moon guides you through the dark — where everyone talks about AI without really understanding what it is, Moon helps SMBs move toward concrete, profitable use cases.
Maxime built a clean, premium identity with a pop of bold color — a direct reflection of Moon’s positioning: expert without feeling intimidating, innovative without feeling out of reach. Modern sans-serif typefaces, generous spacing, and a stripped-back palette bring the promise to life: AI that feels clear, readable, and human.
The subtle link to DFM’s visual world — keeping the group’s consistency intact — stayed in place, while giving Moon its own identity: more premium, more minimal, and clearly distinct from overly corporate AI consultancies or overly cold SaaS tools.
An immersive art direction rooted in the imagination of space exploration — a direct parallel to Moon’s mission: explore AI and make it accessible. A space-inspired gradient palette evoking the Moon, auroras, and soft diffused light. Subtle text animations suggest movement and discovery. A fluid layout with curved and elliptical shapes that echo lunar orbits. A futuristic yet welcoming atmosphere, where technology feels poetic. The emotional goal: make people want to explore AI, not fear it.
A more rational, structured visual language that reflects the credibility of the DFM Group. Technical motifs inspired by space — grids, matrices, signals, orbits. A cool, high-contrast palette that conveys precision and technological mastery. Clean, angular typography that reinforces reliability. A layout built on a visible, balanced grid system, with a strong focus on logic and making the offer easy to understand. The emotional goal: build trust through method and clarity.
A more contemplative, emotional take on the Moon universe. The astronaut exploring a flower-filled world symbolizes the meeting of technology and life, data and meaning. The Moon becomes a benevolent character, a guide through the night. A soft palette blends cosmic tones with organic shades, with a focus on light and depth. Airy compositions with pockets of visual silence. The emotional goal: humanize technology and reconnect innovation with purpose.
Summary
Gemeos created our website. They were efficient and creative. It was a pleasure working with the team, and we’ll definitely do it again. Speed, efficiency, guidance, creativity
Coralie Bonaime
Marketing Director
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Moon’s UX design had to speak to a very specific audience: SME leaders, CFOs, CIOs, and HR directors aged 35 to 55. They care about innovation, but they’re not fluent in AI jargon. The challenge: project expertise without intimidating them.
Maxime structured the site around Moon’s core promise: a 100% results-driven approach. The architecture answers the questions SME decision-makers actually ask: "How will AI help me in real terms?" → "How much will it cost?" → "Who will guide me?" → "How do we finance this investment?"
Moon’s four services — Funded AI Audits (BPI, OPCO), Real-World Use Cases, Certified Custom Training, Consulting & Integration — each got their own place in the navigation, backed by concrete proof points (ROI, time saved, measurable results) to win over pragmatic decision-makers.
Summary
Gemeos created our website. They were efficient and creative. It was a pleasure working with the team, and we’ll definitely do it again. Speed, efficiency, guidance, creativity
Coralie Bonaime
Marketing Director
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The Moon site integration (moon-ia.fr) covered weeks 6 through 8 of the project, which launched on September 26, 2025. The site was built in Webflow to give the DFM/Moon team full ownership of the content — essential for a brand that needs to publish case studies, testimonials, and educational resources on a regular basis.
The Webflow CMS structures client case studies, testimonials, and educational resources — core assets in Moon’s sales strategy, which relies on proof through real-world examples to win over SME leaders.
The go-live phase (week 9) included full Webflow training, handing the keys to the site over to the Moon team for immediate independence on every content update.
Summary
Gemeos created our website. They were efficient and creative. It was a pleasure working with the team, and we’ll definitely do it again. Speed, efficiency, guidance, creativity
Coralie Bonaime
Marketing Director
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Moon’s SEO strategy was built around a market in the middle of taking shape: SMBs looking for hands-on support with artificial intelligence. Search volume is growing fast, and commercial intent is strong on targeted queries.
Alex focused the strategy on high-intent searches: "AI audit for SMBs," "AI training for companies," "AI consulting for SMBs," "AI use cases," along with funding-specific queries ("AI training OPCO," "AI audit BPI funding"). These searches capture decision-makers who are ready to act, not just browse.
Moon’s SEO architecture positions each business sector — industry, services, retail — as a dedicated landing page, with its own use cases, benefits, and target queries. Organization, Course, and LocalBusiness structured data were implemented to maximize visibility in rich snippets.
Moon’s SEO draws on DFM’s built-in trust capital — 20+ years in business, established SMB clients — to build strong domain authority from day one. Training certifications (France Compétences, OPCO) send powerful trust signals to search engines and reinforce the expert positioning.
Summary
Gemeos created our website. They were efficient and creative. It was a pleasure working with the team, and we’ll definitely do it again. Speed, efficiency, guidance, creativity
Coralie Bonaime
Marketing Director
Let’s f*****G GO !!
Alexandre
Max
Enora
Bryan
Cannelle
Tiphaine
You'll :heart: our collaboration...
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