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MAJ x Gemeos

Art direction, UX/UI, Webflow, and SEO for MAJ, the go-to partner for French-speaking founders building their companies in Dubai and beyond.

MAJ turned to Gemeos, a web agency for business services.

Laptop suspended by cables on a blue background, showing the MAJ website with a large “MAJ.” logo over a video

MAJ: The ally for expat entrepreneurs that deserved a brand worthy of its ambition

MAJ is the go-to partner for entrepreneurs, freelancers, and creators who want to launch and structure their company in Dubai and beyond. More than 1,000 entrepreneurs trust MAJ to simplify their legal, tax, and accounting processes, without the jargon or the empty promises.

Gemeos crafted the art direction, designed the UX/UI, built the site in Webflow, and handled SEO, for a brand as ambitious and direct as its founders.

Industry
Services
Services
Artistic Direction
UX/UI Design
Development
SEO
Black and white MAJ website mockups with giant logo and the headline "L'allié des entrepreneurs à l'international"

Art Direction: Minimalist, Bold, Radically Different

MAJ’s art direction had to break away from the usual accounting and legal firm playbook. Gemeos built a black-and-white visual world, minimalist and bold, with a blue accent for interactive elements. An identity inspired by Apple and Uber: quality, clarity, impact.

Art Direction ElementApproach
PaletteMAJ Black, MAJ Blue, club color accents
TypographyDM Sans, modern, direct, readable at every size
Visual WorldMinimalist, premium, radically different from the industry
PhotographyReal entrepreneurs, inspirational color portraits

  1. Bold & Editorial

    A radical typographic hero where the MAJ logotype takes over the entire space, enriched with collage-style client photos. The shift to a black background with white serif type creates a bold, memorable break. Black-and-white client portraits in a carousel deliver social proof with real impact. A daring, premium direction that establishes a strong brand identity, built for entrepreneurs who want to partner with a standout player.

  2. Corporate & Detailed

    A clean, structured white design that leans into transparency and a fully comprehensive offer. The hero introduces the team in black and white across a horizontal strip, human proof first. The service sections break down the full scope of support in a card grid with visuals and links, covering the entire journey. The MAJ Club in the footer reinforces the community side of the brand. A reassuring, educational direction built to convert prospects who need to understand before they commit.

  3. Conversion & Clarity

    A white-and-dark mixed design that optimizes every section for conversion. The hero pairs an elegant serif headline with a photo bento grid for instant visual impact. The built-in cost simulator in a blue card is a powerful engagement driver, users can get a concrete result in under 2 minutes. The services accordion structures the offer clearly and progressively. The most performance-driven direction of the three.

MAJ homepage: giant logotype over a photo of two men, black background, language menu and “L'allié des entrepreneurs”
Concept 1
Laptop showing Figma mockups of the MAJ website: Home, About and Solutions pages in black and blue

UX/UI Design: A Site That Inspires and Converts Expat Entrepreneurs

The design of the updated pages was built to speak directly to 20–40-year-old entrepreneurs looking for freedom and growth. Every section highlights community, social proof, and a simple process.

Designed PageUX Goal
HomepageAspirational positioning, company formation CTA
Service PagesCompany formation, accounting, international tax
MAJ ClubCommunity, testimonials, success stories
About PageTeam, values, Big Four expertise
Contact PageDirect contact
MAJ mobile site on a smartphone: “L'allié des entrepreneurs à l'international” and a “Découvrir MAJ.” button

Webflow Build: A premium site that performs and stays easy to manage

MAJ’s Webflow build faithfully brings the bold design direction to life, subtle animations, generous spacing, large typography, and high-contrast CTAs. The site is responsive and fully manageable by the MAJ team on their own.

Technical AspectDetail
PlatformWebflow
Design SourceMAJ Figma
ResponsiveDesktop, tablet, and mobile
AnimationsSubtle and punchy, aligned with the visual direction
CMSMAJ Club, testimonials, news
Laptop showing MAJ's dark-mode ambassador page: “Recommandez MAJ”, woman with microphone on a pink stage

SEO: Visibility for Dubai Company Formation and Expatriation Searches

MAJ’s SEO strategy was built to capture entrepreneurs in research mode: Dubai company formation, French-speaking Dubai company setup, Dubai accounting, and tax expatriation for entrepreneurs. The goal: become the go-to reference in these markets.

SEO FocusAction
Strategic keywordsDubai company formation, entrepreneur expatriation
On-page optimizationTitles, meta, Hn, semantic tags
Technical SEOSpeed, URL structure, sitemap
SEO contentPages by service and by jurisdiction
Internal linkingServices → community → testimonials

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