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Boutique Web Agency

Your expertise deserves better-qualified leads

Gemeos helps trades and craft businesses create and redesign websites built to be found locally, build trust before the first contact, and qualify incoming inquiries. The project combines proof of expertise, mobile UX, local SEO, tracking, and autonomy, with a web agency approach designed to connect every service to a concrete sales action. For construction and building trades, this approach is part of our support for construction professionals, with tailored journeys for plumbers, masons, carpenters, landscapers, and electricians.

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4.9/5· 97 reviews

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Measurable results for companies like yours

"I came in with a terrible name. 'Outbound something.' Sandro said no, we're starting over. We spent a week on three syllables. Looking back, it was the best week of the project, because everything else flowed from it."
Jules FléchetFounder @Bund
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4.9/5· 97 reviews

What is your profile?

Expertise tailored to the different trades in craftsmanship

Building a high-performing trades website starts with defining your priority services, service area, and the proof points that build trust before the first contact. The next steps structure your service pages, projects, local SEO, quote journey, and measurement tools around the requests that actually matter.

  • goal

    Capture local intent, often urgent, without attracting requests outside your area or outside your service scope.

  • Audiences

    Individuals, property managers, retail businesses, small businesses.

  • Key pages

    services, emergency support or troubleshooting, service area, pricing or terms, reviews, contact.

  • Conversion

    Call, service request, appointment booking.

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4.9/5· 97 reviews

The Web Challenges Specific to Craftsmanship

For a craft business, the website should generate genuinely useful enquiries without spreading resources across pages or features that add little value. The main challenges are visibility within the right service area, proving expertise, qualifying quote requests, mobile conversion, and tracking leads without adding unnecessary complexity to day-to-day operations.

Be visible locally without churning out city pages at scale

Problem
“Service + city” searches are strategic, but churning out pages that only swap in the town name creates little value and makes maintenance harder. Your Google Business Profile, reviews, website, and service area details all need to tell the same story.
Solution
We build the site architecture around the services you actually offer and the areas you actually cover. Local SEO connects service pages, geo-targeted case studies when relevant, contact details, and local signals. Location pages are only created when they match a real search intent and can deliver differentiated content.
Indicator
Non-branded organic clicks, local visibility, calls, directions, conversions by area, local pages with no traffic or conversions.

Turn visits into qualified leads.

Problem
A form that only asks for name, email, and message drives volume. But it also leaves the team chasing leads outside the service area, with no budget, for work you don’t offer, or with impossible timelines. On the other hand, a form that’s too long makes simple requests drop off.
Solution
We tailor the qualification level to the job. Depending on the service, location, timeline, surface area, context, and even photos, we may ask for more details when that information genuinely saves time. For an emergency fix, a call still comes first. For a renovation, a more structured brief may be the better option.
Indicator
Started and submitted forms, calls, qualification rate, out-of-area requests, response time, mobile conversion.

Prove your expertise without manufacturing reassurance

Problem
Prospects look for proof that fits the project: comparable work, authentic photos, reviews, years in business, insurance, or qualifications when they exist. Showing an expired badge, an unverified guarantee, or generic promises does the opposite, it weakens trust.
Solution
We structure the proof points in the CMS with a source and context: project, type of work, location if it can be published, approved testimonial, qualification, and validity date when it needs to be tracked. We never add RGE, Qualibat, ten-year warranty, or any other trust signal without the company’s approval.
Indicator
Reviewing projects, moving from project to quote, clicks on proof points, service page conversion rate, and content or qualifications that need updating.

Measure Calls and Quotes Without Compromising Privacy

Problem
A big part of artisan conversions happens by phone or through forms, sometimes with photos and home details. Without a tracking plan, the site can’t show which pages and sources are driving inquiries. On the flip side, collecting too much data or piling on trackers doesn’t automatically improve measurement.
Solution
We define the key events before implementation: phone clicks, form started, form submitted, attachment added, and appointment booked. Our tracking approach documents the data collected, the consent required, and attribution limits. Forms only ask for the information needed to handle the request.
Indicator
Tracked calls, submitted forms, consent rate, conversions by source and page, form abandonment, lead quality.

Make the website a simple building block in a digital ecosystem that evolves.

Problem
A website is no longer the only digital tool a craft business needs. Lightweight CRM, scheduling, quotes, invoicing, and AI tools are gradually becoming part of everyday operations. Starting September 1, 2026, VAT-registered businesses must be able to receive electronic invoices, while SMEs and microbusinesses will have until September 1, 2027 to issue them.
Solution
We clearly separate the role of the website from that of your management tools. The website captures and qualifies a request, then can pass the relevant information to a CRM or the right automation. It’s not meant to become invoicing software. This setup keeps a marketing redesign from turning into an oversized IT project.
Indicator
Lead processing time, manual re-entry, transmission error rate, requests synced to the CRM, time spent updating the website.

Details that make all the difference

What Gemeos Does That Competitors Don’t

  • Services listed without prioritizing the ones that create the most value for the business.

    We prioritize pages based on the services, margins, and areas the tradesperson wants to grow.

  • Projects grouped in a gallery, without linking each project to the relevant service.

    Each project is tied to the services and challenges it helps showcase.

  • The same quote form is used for every project, budget, and level of urgency.

    The contact form adapts to the project, asking only for the information needed to qualify the lead.

  • Duplicate local pages to expand coverage without any specific proof.

    Local pages are built around the areas you actually serve and the proof you can show.

  • SEO is handled after the design on a few core services.

    SEO and GEO shape services, needs, and site areas before the wireframes.

  • The reporting counts calls and form submissions without distinguishing between service, region, and lead quality.

    Tracking connects requests to the service, territory, source, and quality.

Designed to inspire confidence

Our expertise, at the service of craft businesses

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4.9/5· 97 reviews

  • Branding

    Build a strong, memorable brand identity that reflects your positioning and builds trust at every touchpoint.

  • Design

    Interfaces designed to convert, clear, consistent, and aligned with your users’ expectations.

  • Web development

    A fast, scalable site that’s easy to evolve, thanks to a clean, high-performance Website build, whatever the CMS or tech stack.

  • SEO/GEO

    Boost your visibility on Google and AI search engines to attract qualified, long-term traffic.

  • CRO, tracking & analytics

    Continuous analysis, testing, and optimization to turn more visitors into customers.

  • Dedicated team

    A hands-on team by your side, here for the long haul, helping your site evolve with your business goals.

"Professional, responsive, and committed to their clients' success, Gemeos is the first agency I recommend without hesitation.

Quentin Mayet, VP Marketing @Paradox

"Gemeos handled the Webflow integration for our site redesign, giving our Growth team full control over landing pages while optimizing both web performance and SEO."

Florian Corteel, SEO Manager @Finary

“Working with them was incredibly efficient; the agency is highly responsive and adapts to any unforeseen challenges. Our site engagement rate increased by 58%!”

Thomas Beylot, VP Product @Modjo

“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”

Thibaud Bertrand, Head of Marketing @Side

Our work

You don't need to rebuild everything to make a big change

Before
Before: Noota
After
After: Noota

Our methodology

The Steps to Build a High-Performing Craft Website

Building a high-performing trades website starts with defining your priority services, service area, and the proof points that build trust before the first contact. The next steps structure your service pages, projects, local SEO, quote journey, and measurement tools around the requests that actually matter.

Method view

  1. Audit & Assessment

    Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

  2. Strategy & Architecture

    Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

  3. Design & Development

    Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

  4. SEO & Launch

    On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

  5. Monitoring & Optimization

    Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.

  1. Audit & Assessment

    Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

  2. Strategy & Architecture

    Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

  3. Design & Development

    Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

  4. SEO & Launch

    On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

  5. Monitoring & Optimization

    Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.

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4.9/5· 97 reviews

+250 companies supported

What our clients say about Gemeos

4.9/5· 97 reviews

"Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.

Quentin MayetVP Marketing @Paradox

“We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!”

Thomas BeylotVP Product @Modjo

“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”

Martin CatineauHead of Market @Openeat

Really great working with you, you get up to speed really fast, and the process is frictionless 🔥

Kévin Moënne-LoccozVP of Product & Design @Lemlist

“Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend”

Jules RatierCEO @Koncile

“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”

Thibaud BertrandHead of Marketing @Side

“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”

Leo CarliProduct Marketing Manager @Nuant

"We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation."

Alexandre DuffautCEO @Noota

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley ArodFounding Partner. Asset & Risk Management @Avnear

"Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs."

Florian CorteelSEO Manager @Finary

Thanks to the whole team, always going the extra mile to push the boundaries!

Florent DarraultCMO @Cureety

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.

David BERNARDCEO & Founder @AssessFirst

"Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!”

Idir AIT SI AMERCEO @Tracktor
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Do you have any questions?

FAQ

What Is a Web Agency Specialized for Tradespeople?

A web agency built for tradespeople designs the site around local visibility, the services you actually offer, proof of expertise, and quote or call journeys. It adapts the architecture, forms, local SEO, tracking, and CMS to how the business really works.

Why Choose a Web Agency Specializing in Craftsmanship?

Because a trades website needs to connect service area, emergency availability, completed work, lead qualification, and conversion without multiplying artificial local pages. A specialized approach lets you handle these issues at the architecture stage instead of bolting them on after design.

Why Does a Tradesperson Need a Website If They Already Have a Google Business Profile?

The Google Business Profile makes it easier to get found locally, but your website lets you go deeper on services, projects, service areas, proof, and contact details in an environment you control. The two work best together, and the information on both should stay consistent.

What Pages Should a Tradesperson’s Website Include?

The foundation usually includes a clear overview, dedicated pages for each key service, case studies, the service area, relevant proof points or qualifications, and a contact or quote request page. The exact structure depends on the business and the decision-making journey.

How Can a Tradesperson Improve Local SEO?

The website and Google Business Profile need to be aligned. Clearly describe your services and your actual service area. Publish useful local proof. Work on reviews. And earn relevant citations or links. Creating nearly identical pages for every town isn’t a strong enough strategy.

Should You Create a Page for Every City Where the Contractor Works?

No. A local page is useful when it serves a distinct intent and can provide specific information. For a simple service area, a well-structured services and work architecture can be more effective than a series of duplicate pages.

How Do You Get More Qualified Quote Requests From Your Website?

The form should only ask for information that truly changes qualification: service, city, timeline, project context, and, if relevant, photos or square footage. The level of detail should stay proportionate to the value and complexity of the request.

What Proof Points Should You Highlight on an Artisan Website?

Authentic project photos, verified reviews, examples of past work, and the certifications or qualifications you actually hold can help build trust. Labels like RGE or Qualibat should only be displayed if they still reflect the company’s current status.

Is Webflow Right for a Craftsman Website?

Yes for a showcase website, service pages, a portfolio of work, and forms when the main need is editorial and commercial. Quote requests, invoicing, and complex business operations usually stay in dedicated tools that can be connected to the site when it adds real value.

How Do You Track Calls Generated by a Tradesperson Website?

The tracking setup can measure clicks on the phone number and, depending on the tools you choose, some call conversions. These data points should be read alongside form submissions, acquisition sources, and consent rules, rather than as a perfect measure of every call you receive.

How Much Does It Cost to Build or Redesign a Website for a Tradesperson?

The budget depends on the number of services, locations, branding, content, work to structure, integrations, SEO, and tracking. A simple showcase website doesn’t have the same scope as a multi-team craft business with several trades and a stream of requests connected to a CRM.

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